Grassroots experiment

Many, including me, have noted a fascination with the current democratic campaigns and their utilization of previously untapped reseources. Namely: the internet.

But often the effect moves from a campaign to the effect too fast or without a good way to trace it. (The nomination of Wesley Clark came out of nowhere for many of us, for example.)

Steven of SteveBerlinJohnson.com started an experiments with a mock-up ad for Clark, here. Only programs readily available to consumers were used in the creation of the original spot, then some volunteers kicked in. The end result is pretty presentable.